• The Collective Canary Wharf

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    ‘Emote’ is an installation for The Collective that seeks to depict a series of emotions, a small number among the many that we are capable of feeling. Each lift is designed to represent an emotion through the use of colour and graphic form. Through a careful analysis of the link between colour, form and emotion the graphic representation developed for each lift was distributed across the available surfaces internally and externally.

    The installation was also designed to be an immersive physiological experience. Coloured light filters to suit each lift were installed so that when travelling inside, user’s eyes will naturally adapt to the specific lighting conditions of each. When users then exit the lifts their eyes will re-adapt to the conditions of the lobbies. This process of adaptation within the chromatic experience is a representation of physiological change through different emotional states, as well as the link between emotion and physical wellbeing.

    We chose the 4 emotions that we feel members of The Collective will most identify with, and importantly those that they will benefit most from:

    Trust – To connect with people who help. The colour we have selected to represent the emotion of Trust is Green. This colour is used to restore energy and promote growth, which are important factors in building strong relationships.

    Joy – To remind us what’s important. The colour we have selected to represent the emotion of Joy is Yellow. This colour is used to stimulate and energise, which are important factors in fully appreciating and experiencing a sense of happiness.

    Anticipation – To look forward and plan. The colour we have selected to represent the emotion of Anticipation is Orange. This colour is used to express freedom and fascinate, which are important factors when making optimistic and progressive plans for the future.

    Surprise – To focus on new situations. The colour we have selected to represent the emotion of Surprise is Blue. This colour is used to reduce stress and create calmness, which is important when trying to gather thoughts and process new or complex information.